I am doctor in econometrics, Full Professor at ESSEC Business School, the Accenture Strategic Business Analytics Chair holder, and the Director of the Center for Digital Business of ESSEC. My expertise covers the different aspects of Market Segmentation, Pricing, Customer Value Analysis, Network and Social Media Analysis, Big Data and the impact of Digital Transformations in general. My research work has been published in Management Science, the International Journal of Research in Marketing and the Journal of Service Research among others, and in managerial journals such as Harvard Business Review, the Huffington Post, Slate, Le Monde, Le Figaro, Les Echos, etc. I have been advising companies of different sectors on these topics: bank and insurance, telecom, FMCG, distribution, pharmaceutics, and others. Poets&Quants identified me as one of the best 40 under 40 B-school professors in the world. 
Personal Data

Full name:
Nicolas Glady

Affiliation:
Marketing Department,
ESSEC Business School.

Address:
Avenue Bernard Hirsh, 95000 CERGY, FRANCE.

Email:
GLADY@ESSEC.EDU







Accenture-ESSEC Strategic Business Analytics Chair. You can now enrol in our MOOC on Strategic Business Analytics on Coursera! Click here.


Selected publications
Glady N., Lemmens L. and Croux C. (2015), "Unveiling the Association between the Transaction Timing, Spending and Dropout Behavior of Customers". International Journal of Research in Marketing, Vol. 32, Issue 1. [paper].
Bemmaor C. A. and Glady N. (2012), "Modeling Purchasing Behavior With Sudden “Death”: A Flexible Customer Lifetime Model", Management Science, May 2012, Vol. 58, Issue 5, p. 1012‑1021. [paper], [note], [An implementation of the model in Matlab and Excel].
Bemmaor C. A., Glady N., and Hoppe D. (2012), "Estimating the Pareto/NBD Model: A User-Friendly Approach, in Quantitative Marketing and Marketing Management, Festschrift in Honor of Udo Wagner, Adamantios Diamantopoulos, Wolgang Fritz and Lutz Hildebrandt, eds., Chapter 1, Wiesbaden: Gabler.
Glady N. and Croux C. (2009), "Predicting Customer Wallet without Survey Data", Journal of Service Research, 11(3), 219-231. [abstract], [paper], [Matlab code].
Glady N., Baesens B. and Croux C. (2009), "A Modified Pareto/NBD Approach for Predicting Customer Lifetime Value", Expert Systems With Applications, 36(1), 2062-2071. [abstract], [paper].
Glady N., Baesens B. and Croux C. (2009), "Modeling Churn Using Customer Lifetime Value", European Journal of Operational Research, 197(1), 402-411. [abstract], [paper].




Mon blog EducPros sur l'éducation : Transformer l'Ecole dans un Monde Numérique. [My blog on Education on EducPros.]

Our podcast "Le Quart d'Heure Académique" in partnership with Rêve FM (in French).

Participations at international (peer-reviewed) conferences

Teaching:
PhD Program:
  • Marketing Strategy
  • Marketing Analytics
MBA and Executive Education:
  • Marketing Strategy
  • Big Data & Analytics
  • SMAC (Social, Mobile, Analytics & Cloud) technologies for the business
Grande Ecole & MSc (Undergrads):
  • Strategic Business Analytics. The MOOC version is accessible here.
  • Big Data Analytics
  • Marketing Management
  • Introduction to Marketing
Education

Ph.D. in Applied Economics at Faculty of Business and Economics, K.U.Leuven (2006-2008)
Postgraduate in Management, Major in Finance at Solvay Business School, Université Libre de Bruxelles (2003-2005)
Master of Civil Engineering, Major in Informatics at Ecole Polytechnique, Université Libre de Bruxelles (1997-2002)

Other Activities

I have been working as a consultant in Strategic Marketing and Marketing Analytics since 2003. My expertise covers the different aspects of Market Segmentation, Pricing, Customer Value Analysis and Network and Social Media Analysis. I have been collaborating with companies like the Belgian Post, Deloitte, GSK, ING, Mars, Shurgard, Sony, SWIFT, TD Bank and Weave.